Privacy Policy
Last update: 29.05.2026
We (also known as "We", "Us" or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy outlines how we collect and store the information you provide through the website Keld Markstead (the "Website").
These principles will be upheld:
To be transparent about how we process and collect your personal information:
We believe you should have clear, informed control over how your Personal Data is used and processed. That's why we've built this website—to give you transparent information about data practices through various methods and resources.
If you need specific details, we'll provide them at the right time.
We're here to answer your questions and offer any clarifications you need regarding legal limitations on data use. Please contact us by email at: info@keld-markstead.com
Your personal data will only be used for the purposes outlined in this Policy.
We process your personal data for several purposes, including providing our website and connecting you with third-party trading platforms (the 'Services'), improving our site, protecting our rights and interests, maintaining and delivering the Services, meeting regulatory and legal requirements, and conducting administrative and business activities. We also process your personal data to better understand your preferences and needs.
This helps us enhance your experience and serve you more effectively.
To access important tools that protect your rights regarding your Personal Data:
To help you exercise your rights, we have substantial resources at your disposal. Contact us anytime to request information about your personal data. We can modify or delete it, stop using it for specific purposes, or transfer it to you or a third party. We're committed to accommodating your requests.
Protect Your Personal Information
While we cannot guarantee complete security of your Personal Data, we are committed to employing a variety of methods and techniques to help protect it.
Our Privacy and Security Policy provides complete details.
1. The Scope?
This policy outlines the types of personal data we collect about individuals and how we process, share, and protect that information. This policy applies to information related to an identified or identifiable person—anyone who can be directly identified or identified through a combination of additional information we hold or can access. We define "processing" as any activity involving the use or collection of personal data, including management, organization, and storage. Our services are intended for general audiences and are not designed for anyone under 18 years old. We do not knowingly collect information from minors or allow them to use our services. If we discover that we have collected information about a child, we will delete it promptly.
2. What Personal Data Do We Have About You?
When you access our services and channels or visit our website, we collect Personal Data. In some cases, we may request your Personal Data directly. In other instances, we gather your Personal Data by analyzing how you use our services and channels, or by receiving information from our third-party partners.
3. There is no requirement to disclose personal information to the company, and you won't face any consequences if you choose not to.
While you're not required to provide us with personal data, there are certain situations where doing so is necessary. If you choose not to share this information, we may be unable to deliver our services or allow you to access the website.
4. What Personal Data Do We Collect? When you visit our website, we gather the following personal information:
This includes information about your online activity log, data about your traffic (including IP address, date of access, time of access, and device information), the language you used, software crash logs, the type of browser used, and details about your device. The information we collect is not personally identifiable and cannot be used to identify you.
Personal Data We Receive From You: any personal data you provide to us at your own discretion when you connect with a third-party online trading platform through us.
Personal Information You Provide to Third-Party Platforms: this information includes your full name, address, phone number, and email address, which is necessary to facilitate your trades.
5. Legal Basis and Reasons for Processing Personal Data
Your Personal Data is processed by the company for the purposes outlined in this section and in accordance with the applicable legal basis.
The company cannot process your Personal Data without a valid legal basis. The legal grounds that allow the company to process your Personal Data are:
- You have consented to the processing of your Personal Data for one or more purposes. This applies when you submit personal information through the Website so we can transfer it to a third-party trading platform.
- The Company or a third party may need to process your information to pursue legitimate interests. For example, this may be necessary to improve our services or defend legal claims.
- Processing must comply with legal obligations.
Contact us by email for more information about the processing required to protect our legitimate interests.
Below is a list of reasons and legal grounds we may use your personal data for.
Scope
Legal Basis
If you request access to digital trading services, we may collect your personal information to share with third-party partners as needed.
This sharing occurs only when you authorize it.
You have consented to the processing of your personal data for one or more purposes.
2. To address your requests, questions, or concerns
We need your Personal Data to help us respond to any questions you may have about our Services.
The Company or a third party has a legitimate interest requiring the processing of your information.
3. To comply with legal obligations, your personal data may be processed to satisfy administrative, judicial, or other legal requirements.
To comply with legal requirements, we need to process your information.
4. To Enhance Our Services
We may use your Personal Data to improve and enhance Our Services. This includes collecting and analyzing crash reports and malfunction data related to the Services.
We need to process personal information to serve the legitimate interests of the Company or a third party.
5. To prevent fraud and protect against misuse of our services
We need to process personal information to protect the legitimate interests of the Company or a third party.
6. To perform and manage activities that align with the requirements of our services
Such activities include back-office functions, business development, strategic decision-making, oversight mechanisms, and related operations.
The Company or a third party may need to process personal information to pursue legitimate interests.
7. To conduct analysis, such as statistical analysis
We use various analytical techniques, including statistical methods, to inform our decision-making on different matters.
We need to process personal information to support the legitimate interests of the Company or a third party.
8. To protect our assets, rights, and interests, as well as those of third parties, we process personal data to establish and defend legal claims
Personal Data may be processed by us to safeguard our rights, interests, and assets, or those of third parties, in accordance with applicable laws, regulations, agreements, and our terms and policies.
We need to process personal information to protect the legitimate interests of the Company or a third party.
6. Transfer of Personal Data to Third Parties
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, as well as for analysis of user experiences and IP address information.
At your request, we can disclose your Personal Data to third-party trading platforms. Your Personal Data will be shared with these trading platforms in accordance with their respective privacy policies. Please note that your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with affiliated entities or business partners to enhance and improve the products and services we offer.
In cases where it is necessary to protect the rights or assets of third parties, the Company may disclose Personal Data to regulatory authorities, local agencies, or other official bodies.
Additionally, we may share your Personal Data with potential investors, buyers, lenders, or other companies within our corporate group in connection with any transaction, including asset transfers, sales, mergers, restructuring, consolidation, or bankruptcy proceedings involving the Company or any entity within our group.
7. Third-Party Cookies and Services
Third-party services, such as advertising and analytics providers, may be used on our website. These companies may also use cookies or similar technologies.
Cookies are small text files stored on your device when you visit our website. We use cookies to understand your preferences and browsing behaviour, enhance your user experience, remember your settings, and customize the products and services we offer. Cookies also help us gather statistics and analytics data.
Some cookies we use are session cookies. These are temporarily stored on your device and expire when you close your browser. Other cookies are persistent cookies. These remain on your device after you close your browser and help us recognize you as a returning user, allowing you to access the website more seamlessly.
Types of Cookies:
They may be used by us based on their purpose:
The type of cookie
Cookies are essential
Scope
These cookies are essential for you to access the features you've requested and navigate our website. We use them to deliver the information, products, and services you've asked for.
They're required for your device to download and stream data, allowing you to move through the website, use its features, and return to pages you've previously visited.
Additional Information
Cookies collect personal data, such as your username and last login date, to confirm you're logged into the site. They're automatically erased when you close your web browser (session cookies).
The type of cookie
Functionality Cookies
Scope
Cookies help us recognize you when you visit our site and allow us to save your preferences.
Additional Information
Cookies collect personal data, such as your username and last login date, to confirm that you're logged in to the site. They're automatically erased when you close your web browser (session cookies).
The type of cookie
Cookies for performance
Scope
We use cookies to gather statistical data on site performance and to help improve your experience. They also allow us to conduct analysis on our website.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable individual. Some cookies are removed when you close your browser, while others remain active indefinitely.
Cookies are blocked, or removed
To block or remove cookies, adjust your browser's settings. Below are links to help you with the process for some of the most popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, be aware that certain features of the Website, or the Website in its entirety, may not function as expected if this occurs.
ONLINE TRACKING NOTICE
This service currently does not support do-not-track signals.
8. The retention of your personal data
The Company will retain your personal data for as long as necessary to fulfill the purpose outlined in this Policy, or for longer periods as permitted by applicable law, regulations, and policies.
We'll share your information with third-party trading platforms for an initial 12-month period. If you consent, we'll continue sharing your data for an additional 12 months.
We regularly review retained personal data to confirm it's no longer required.
9. Transfers of Personal Information to Third-Party Countries or International Organizations
Your personal information may be transferred to other countries (i.e. your personal data may be transmitted to a third country or to international organizations). The Company takes all necessary steps to safeguard your personal data and ensure that users have the ability to assert their rights and access effective legal recourse.
These protections and safeguards are accessible to all those who reside in the EEA (European Economic Area).
- Transfer to a third country or international organization that the EU Commission has determined provides adequate protection of personal data under Article 45(3) of Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 (the "GDPR").
- The transfer is made pursuant to a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was completed in compliance with the Standard Contractual Clauses, which were approved by the EU Commission under Article 46(2)(c) of the GDPR. You can view the clauses approved by the EU Commission at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide details about the security measures it uses to protect your Personal Data when transferred to third-party countries or international organizations. Please contact us at info@wealthwaydigital.uk for more information.
10. Security of Your Personal Data
We have implemented appropriate organizational and technical safeguards to protect your Personal Data, including measures to prevent accidental or unlawful destruction, loss, or alteration. While we take security seriously, we cannot guarantee that Personal Data will be protected without error. We are not responsible for indirect, incidental, or consequential damages resulting from the use or disclosure of Personal Data, including those arising from transmission errors, unauthorized third-party access, or causes beyond our control. In certain circumstances, we may be legally required to disclose your Personal Data to third parties, such as government authorities. In such cases, we cannot control how these third parties secure your information. No data transmission over the internet is completely secure. The Company cannot guarantee the security of Personal Data you transmit to us online.
11. Links to Third-Party Websites
The website contains links to third-party sites and applications that operate independently and are not under our control. We are not responsible for how these third-party platforms collect or process your personal data. Our privacy policy does not apply to their operations or services.
Before accessing or using any third-party website or application, we recommend reviewing their privacy policies to understand their data practices. We also encourage you to exercise caution when sharing your personal information with these external platforms.
12. Changes to This Policy
Before visiting any third-party websites or apps we recommend, we encourage you to review their privacy policies before accessing or using them. We also suggest you carefully consider what personal data you share with them.
13. Your Rights Regarding Your Personal Information
You are entitled to request that we verify the accuracy of Personal Data being collected about you, rectify any inaccuracies, and delete all Personal Data no longer required. You may also restrict the types of processing applied to your information.
If you are a resident of the EEA, please refer to this page:
These rights apply to the information you provide in relation to your Personal Data. You may exercise these rights by sending an email to the address below.
Access rights
The Company can verify the accuracy of Personal Data being processed about you and, if requested, provide access to your Personal Data.
The Company will supply an electronic copy of the Personal Data currently being processed at no charge. Additional copies may be subject to a reasonable fee. Data will be made available electronically upon request.
The right to access Personal Data must not conflict with the rights and freedoms of others. If a request could be detrimental to another person's rights or freedoms, the Company may refuse the request or limit its ability to fulfill it.
Right to rectification
You are entitled to request that any inaccurate or incomplete Personal Data concerning you be corrected, taking into account the purpose for processing.
Right to erasure
Erasure may apply in the following situations: (a) Personal Data are no longer needed for the purpose for which they were collected; (b) you withdraw consent and there is no other legal basis for processing; (c) you object to processing based on legitimate interests pursued by us or a third party; (d) Personal Data are processed unlawfully; or (e) Personal Data must be deleted to comply with a legal obligation.
This right does not apply if processing is necessary to (a) comply with a legal obligation under European Union or Member State law, or (b) establish, exercise, or defend legal rights.
Processing restrictions
If you have concerns about the accuracy of your Personal Data, you may request that the Company restrict its processing.
If you request a restriction on processing, your Personal Data may only be retained with your consent or to establish, exercise, or defend legal rights, protect the rights of another individual, or serve a substantial public interest in the European Union or a Member State.
Right to data portability
If processing is carried out by automated means and is based on your consent or a contract to which you are a party, you have the right to receive your Personal Data from the Company in a structured, commonly used format.
You may request that your Personal Data be transferred directly from the Company to another controller, where technically feasible. Exercising your right to data portability does not affect your right to erasure. The right to data portability does not adversely affect the rights or freedoms of others.
Right to object
You have the right at any time to object to the processing of your Personal Data based on legitimate interests pursued by the Company or a third party. This includes objections to profiling based on legitimate interests alone. If the Company can demonstrate compelling legitimate grounds for processing that outweigh your rights, freedoms, or interests, or are necessary to establish, exercise, or defend legal rights, we may continue processing.
Regarding direct marketing, you have the right to object to the processing of your Personal Data at any time.
Right to withdraw consent
You may revoke your consent for the Company to process your Personal Data at any time. Withdrawal does not affect the lawfulness of processing conducted prior to your withdrawal.
You are entitled to lodge a complaint with the supervisory authority in your jurisdiction.
You may file a complaint with a supervisory authority designated by a Member State to protect fundamental rights in relation to Personal Data processing within the European Union.
European Union and Member State laws may limit your rights regarding Personal Data as detailed in this section.
We will provide the information you request within one month of receiving your request, in accordance with the rights outlined in this section. This timeframe may be extended by up to two months if necessary, depending on the complexity and volume of your request. We will notify you of any extension within one month of receiving your request, along with the reasons.
Information requested under your rights in this section will be provided at no cost, provided the request is reasonable and not excessive or repetitive. If a request is unreasonable, excessive, or repetitive, we may charge a reasonable administrative fee or decline to respond. We may also request further information to verify your identity if we have doubts about who submitted the request.